(CGC) Consumer Generated Content
TURN CUSTOMERS INTO CONTENT CREATORS
Want to explode your sales, drive product discovery through the roof and add tremendous purchase intent for your products? You need to start running CGC Campaigns!
(CGC) Consumer Generated Content
TURN CUSTOMERS INTO CONTENT CREATORS
Want to explode your sales, drive product discovery through the roof and add tremendous purchase intent for your products? You need to start running CGC Campaigns!
COMMON CGC FORMATS
What is Consumer Generated Content (CGC)?
Consumer Generated Content is any kind of content created by someone who has actually purchased a product from a brand and created content about it for online consumptions. In most cases, this type of content isn’t paid and drives significantly more purchase intent with people searching for similar products. When you can encourage your customers to create content for your brand, you’re going to see results. When you can scale CGC content programmatically using Automated Invite Outreach, you’re able to turn hundreds of customers into product advocates!
PRODUCT VIDEO REVIEWS
The most valuable form of Consumer Generated Content is video reviews. These can be distributed across numerous platforms like Facebook, Instagram, TikTok and Pinterest to name a few.
PRODUCT IMAGE & REVIEWS
Some customers won’t be comfortable filming themselves but would be ok taking a picture of the product they just ordered and writing up a quick review of the product and your customer services.
DIRECTORY REVIEWS
If you don’t sell products but still want valuable customer reviews, you can run a Directory Review campaign. Have your customers leave your business reviews on Yelp, Google or Industry Specific Websites in your niche!
(CGC) CAMPAIGN BENEFITS
4 Reasons why Consumer Generated Content is better than UGC Campaigns
If you’re a fan of User Generated Content, you’re going to love Consumer Generated Content. It solves all the major pain points with UGC Creators and turns your existing customers into brand ambassadors with the power of a simple invite link. We’ll explain in this post!
(CGC) CAMPAIGN BENEFITS
4 Reasons why Consumer Generated Content is better than UGC Campaigns
If you’re a fan of User Generated Content, you’re going to love Consumer Generated Content. It solves all the major pain points with UGC Creators and turns your existing customers into brand ambassadors with the power of a simple invite link. We’ll explain in this post!
Reason One
CONSUMER TRUST
People trust reviews of products that other people have already purchased. Not only is the review genuine, they can clearly demonstrate that they purchased the product because they can show it off in the video. When customers love your product and create content about it, that content out performs any other form of creative you can dream up.
Reason Two
PURCHASE INTENT
Product review videos drive more purchase intent than any other form of marketing creative or medium. When your CGC video is used as ad creative, you’re product will increase your (CTR) Click Through Rate, sell at a lower cost of customer acquisition and generate a higher ROAS (Return on Ad Spend) during your campaign!
Reason Three
ACCOUNT AUTHORITY
When your products are promoted and posted to hundreds of your customers social media accounts and link back to your social profiles, your brands social media accounts will gain more account authority and allow your organic content to rank better. The better your content ranks organically, the more organic followers your content will get!
Reason Four
LOWER COST CAMPAIGNS
What we love most about CGC videos is that we don’t have to ship a ton of free product to Influencers who may or may not create a video about our product and post it. We also don’t have to pay thousands of dollars for a post to an audience that isn’t even interested in our products. CGC Content attracts people searching for product reviews!